Colour loss and overall deterioration of paint film on fresh masonry.
Possible Cause
Solution
Allow masonry surfaces to cure for at least 30 days, and ideally for a full year, before painting. If this is not possible, apply a quality, alkali-resistant sealer or water-based primer, followed by a top-quality 100 percent acrylic exterior paint. The acrylic binder in these paints resists alkali attack.
Images courtesy of the Paint Quality Institute from Dow Coating Materials
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